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Whenever money and love mix: a glance at dating apps winning in monetisation in ocean

Customers invested an overall total of US$2.2 billion on dating apps in 2019, relating to data by mobile information and analytics business App Annie. For Southeast Asia particularly, Singaporeans invested US$7.1 million on dating apps, a growth from US$5 million in 2018 and US$3.9 million in 2017.

When it comes to all apps, Tinder and Coffee Meets Bagel rated ninth and third in customer spend among Singaporeans. These were also the utmost effective two apps that are dating Singapore.

Meanwhile, Malaysians and Indonesians spent about US$5.8 million on dating apps the year that is previous with Tinder and Chinese dating application Tantan being the two most widely used dating apps in those nations. With regards to stumbled on customer invest in Malaysia, Tinder was ranked the fourth many popular app while Tantan arrived in eighth. Coffee satisfies Bagel was not into the positions for either of the nations.

In Indonesia, Tinder and Tantan had been rated ninth and sixth in customer invest correspondingly

Meanwhile, Tantan could be the 10th most monetised application in Asia and has now seen about 70,000per cent growth between 2017 and 2019 globally.