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Stories. The business enterprise of Appreciate. Pictures by Istvan Banyai. Because of the criteria of...

By the requirements regarding the algorithmic, instant-judgment online dating age, Jess Kushner (MBA 2008) and Ken Deckinger have actually an account complement an antique comedy that is romantic. In 2003, Deckinger had been managing a speed-dating business whenever their buddy and cofounder, Adele Tongish, posted their profile to a website that is now-defunct promised online dating sites having a twist: Females suggested their male buddies with other females.

Kushner, that has additionally suggested a pal of hers on the webpage, spotted Deckinger’s profile and emailed Tongish, asking the crucial concerns which were hardly ever answered regarding the typical on line dating site: Is he “comfortable with himself”? May I be my “goofball self” around him? “This really is the coolest thing to be capable of geting an impression from a woman!” Kushner penned. Tongish encouraged her to e-mail Deckinger—“he likes a goofball”—and forwarded the e-mail trade to Deckinger. “Holy $#!&,” Tongish had written, “it’s your spouse!”

Tongish had been right. Kushner and Deckinger married in 2007, while Kushner—who now goes on Deckinger—was pursuing her MBA at HBS. Today, the few has three girls and a brand new online that is boston-based startup, Jess, Meet Ken. Their how-we-met story could be the model—and the marketing—for the ongoing business, which established as an internet site in belated 2014.