Sisters Lucy and Emma Reeves, created and raised on English nation farms, began a dating website for 'anybody would youn't mind a little bit of mud.'
Sisters Lucy and Emma, created and raised on English farms, werenвЂ™t quite happy with the вЂњlocal talentвЂќ these people were fulfilling at nation bars. It had been 2006; Web dating hadnвЂ™t reached Bedfordshire.
Yet the sisters saw the webвЂ™s potential, in order to connect farmers as well as other rural people whom lacked dating options. In 2007, they produced nine-week tour for the countryside that is english an RV, then established Muddy Matches. Their market had been вЂњfarmers, eco-warriorsвЂ¦ basically anyone whom does not mind a little bit of mud.вЂќ
Six years in, contemporary Farmer trapped with Lucy (Reeves the younger) to observe how every thing ended up.
Lucy (L) and Emma Reeves, founders of Muddy Matches
How will you think most farmers sensed online dating in 2006?
Whenever we launched, internet dating ended up being still a taboo into the countryside. A few of my friends thought [Muddy Matches] was a rubbish concept, that it couldnвЂ™t get anywhere. Internet dating used become sort of the domain of freaks and weirdos.
What sort of competition were you against?
Other internet dating sites were really twee, where youвЂ™d expect you'll see photos of badgers walking in to the sunset keeping arms. That type of thing completely alienated me in my own 20s.
Just what exactly was your approach?
We desired visitors to feel at ease expressing their hobbies вЂ“ agriculture, shooting, horses, all of the country that is different.