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Fashion online marketing the part of blog sites, influencers, social support systems and online video marketing

Home / Blog / Video Marketing / Fashion web marketing the role of blog sites, influencers, social networks and online video marketing

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Exactly What role do blogs, influencers, social support systems, and online video marketing play in the fashion sector, today?

Digital marketing t ls in fashion have actually evolved with interaction technologies, becoming more interactive and more personalized over time, much like the shopping experience. The character of fashion itself — its seasonality — requires that marketers create narratives, via content available on numerous products or channels to encourage the need for new appearance and items that are specific times a year.

We discussed the site, e-commerce and Search Engine Optimization in an article that is previous giving a summary of their functioning within the advertising mix and some suggestions to optimize them. Here we are going to simplify the role played by blogs (corporate and folks outside of the company), influencers, social support systems – among which, undoubtedly, Instagram deserves a speech that is separate and video marketing, media object par quality, indispensable in virtually any online strategy decided by the brand name.

A premise that is necessary the aspect that we are interested in highlighting let me reveal that, even though created “spontaneously” from the private initiatives of outsiders, blog sites and social profiles were methodically incorporated into the marketing planning of fashion houses, as pr f of a progressive and unstoppable awareness of the potential enabled by electronic advertising.

The fashion blog disintermediating fashion interaction

Fashion, a dollar that is multi-billion industry, is intoxicated by social changes and counter-trends that originate beyond its manufacturing and circulation boundaries.